Orders

These drive both the product-form dropdown and the shop's filter pills — delete one only if no active products still use it.

Everyone who's created an account or placed an order — accounts come with real marketing consent (Stripe's own checkout checkbox, or the account sign-up checkbox); guest orders never count as consent on their own, so only rows marked "Yes" belong on an email list.

Where "new order" alert emails get sent. Leave blank to turn off admin alerts — customers always get their own confirmation regardless.

Shown publicly in the site footer as a "Contact" link — this is the one email customers actually see, separate from your private order-alert address above.

Flat rate shown to customers at checkout. The real label can cost more or less than this when you buy it — this is what you charge, not what you pay.